dutchgrub recently was promoted to Insider on Qype! My Qype profile is now highlighted by a blue star and they sent me a t-shirt and a pack of Haribo Colo-Rado.
Qype is the largest user-generated local review site in Europe with a strong focus on restaurants and night-life. It’s like Yelp for Europe. The company was founded in Hamburg, Germany, and not surprisingly is strongest there with more than 110.000 restaurants reviewed. Qype is now expanding in other European countries and has built up a good following in the UK with 40.000 restaurants currently in their database.
Qype is still small in the Netherlands but is becoming an interesting alternative to current leaders iens and dinnersite. iens has been around for many years, starting out as a printed restaurant guide with content contributed by anyone willing to fill out a test form. iens is, however, steadily declining. The reviews tend to be short and generic and the search and browse functionality makes it difficult to filter out the right restaurants. Sponsored content is taking a more and more prominent place. dinnersite organizes the restaurantweek and generally aligns more closely with restaurants rather than guests. It never managed to gain sufficient scale, and while being useful for finding general information, lacks in the reviews.
I have always loved Yelp and Chowhound, mostly for the great content by foodies for foodies and in Yelp’s case also for the nice user interface. You might need to take some time reading through the reviews, but I think it’s great how many valuable reviews foodies post there. Reading through them gives me a great impression of restaurants when researching a trip abroad. I hope that Qype – or Yelp, which is now expanding in Europe – can do the same for Amsterdam!